The time has come to reveal the next phase of this endeavor that I have embarked on. I’ve thought long and hard of how to develop the Resource page of the CacheCoach.com website. I’ve written about assets, investing, strategies, technology and general things to know to find, keep and secure your treasures. I know some of this has resonated in a way that is not easy to describe. It has propelled me to keep writing finding what is most important and relevant.
It has to be a resource to use privately at home, at lunch, as a passenger, on your phone, tablet or laptop. It can’t be loud or competitive nor boring or overwhelming.
It must have the appropriate amount of context and evidence to make it trustworthy, believable, useful yet engaging.
It’s not only for your benefit but for my own benefit also. We won’t exchange monetary compensation but as you continue to read each weekend, you will pay me with your time, something that is more valuable and appreciated in the attention economy that we now live. You’ll still remain anonymous without the ads or products pitched, likes or comments. It’s just me moderating this website, figuring out how to structure it.
I’m calling it The Cache – The treasures you seek. I will only be a guide suggesting insights and routes to explore, where to find your treasures and how to keep them strategic, secure, private and smart. You can choose where to start and which route(s) to follow. It won’t be one linear path that everyone follows. Each of us is different and will take a different approach. It’s more about self-discovery of what you want and finding where that leads.
To create intrigue, I’ll be posting as L.A. Wauters. There’s a story behind this.
Way back, when we lived in Virginia after buying our first house, I got a call from my husband at work. He had just arrived home and found a hand-delivered summons from the local Sherriff’s office, for me, wedged in between the side door. As we were racking our brains of what this could possibly be for with no description other than a date and time to appear in court, my captive cubicle mates including all my direct reports were clinging to every word of that one-sided conversation. When I hung-up, a fellow manager on the opposite side of my so-called private cubicle wall with baited breath loudly asked for the entire audience to hear, “So, are you going to jail?”
After a long, anxious night, I arrived at the Sheriff’s office the next morning to get the full report. The infraction, allegedly, was that I had not stopped for a school crossing guard blowing her whistle, like 6 months prior to the summons date. I had a vanity license plate, LA H2OS, and it took her that long including the summer break to figure out the correct combination of letters, spaces and numbers. I would pass by that school everyday on my way to and from work but typically not when school was in session.
I called the judge who signed the summons asking if she had authority to do this especially after so much time had passed. And, yes, she did, because he was the one who researched whether it was valid. My husband’s version embellishes the story that kids were involved but in no way were and all were safely on the sidewalk.
I had no recollection of her blowing her whistle at me and obviously didn’t hear it. All the ways I attempted to dispute it believing my driving was impeccable, failed since she was able to get a witness to actually show up that day in court. He had all the details wrong but the very fact that he was there, I stood no chance. No jail only a fine, but several people came up to me afterward asking if I was a lawyer.
Albuquerque, I didn’t bother to get this plate because we lived there for such a short time. But once we moved to Los Angeles, it just didn’t seem right because it would only stand out. So, I stopped using LA Wauters until now. My preference for my middle name is another story.
There is one other venue called “The Cache” and it looks to be an experience I would want to do the next time I visit Fort Collins, CO. I want this to be a similar experience where unpretentious people (you) meet exceptional food (for thought) and service (to find the missing links to your treasures.)
The critics will claim that you can already find all this information on the internet, especially using AI (ChatGPT, Claude, Perplexity, Gemini.) But consider this, “in the age of information overload, expertise is not knowing lots and lots of stuff—rather, it’s the ability to sort the useful from the useless.” – Mark Manson
The useful does not appear all at once. It takes time to research and determine what is or will be beneficial to you. Because first, you need to figure out what it is that you actually want and then how to find it. So many don’t even get past knowing what they want.
This won’t be from the perspectives of billionaires, celebrities, Ivy League graduates, elite athletes, politicians or gurus. Even references to Warren Buffet, the most prolific investor of all time, will be limited because no one will ever be him. We need more ordinary, unassuming financial role models.
In a world loud with information, it’s the missing, quiet context that matters most.
Embrace the unknown; it is only there you will find your treasure. – Will Craig